Nostalgia marketing is a phenomenon on the rise, tapping into customer emotion, memories, and consumption. As trends recycle and taste change, nostalgia marketing has a significant impact on attracting customers. Whether consumers have heard it for the first time or re-living their favourite days, nostalgia can influence many demographics and psychographics.
In this Weekly Noise, we interview Erico Gianni, an international fashion influencer on the power of Nostalgia, how it affects his personal brand, the fashion industry, and trends to expect in the future.
We would like to give a huge thank you to Erico for his insights, Gab de Leon for taking the time to film and produce the interview, as well as Trendlistr for the vintage styling. For more information on these amazing individuals and their creative work, follow the links below: