When we first developed the idea of creating a marketing agency, there was an element of optimism and enthusiasm for what the future meant for us and what this business would bring to our lives. We wanted to bring our ideas to life over years of studying in different creative fields, merging Phillipa’s background in fashion communication and Adam’s background in marketing, to create a fully functioning ecosystem that empowers brands with strategic marketing solutions; using our Gen Z and millennial mindset to ensure your brand regularly evolves and remains on trend. Our first six months as a marketing agency in Newcastle has definitely demonstrated promise for us, despite challenges along the way! In our last blog of the year, we round up the previous six months for us including internal developments, client progress and exciting prospects.
So, Where did it Begin?
Launching on June 14th 2018, we were instantly entrusted with the biggest CRM company in France, Sellsy. They are globally recognised service provider of CRM software, offering a sales and marketing platform to manage leads, gain customers, create opportunities and generate quotes and invoices. The company raised €7m in funds to expand in the UK, choosing us as their sole content creating partner.
In August, our Marketing Director Adam and Creative Director Phillipa took the big leap out of their jobs and took on Noise full time. It was a liberating, yet daunting moment. However, soon after, we partnered up with Intergalactic Gaming (IG), an innovative gaming company, using blockchain technology to disrupt the gaming universe. We worked on a very exciting project with IG Gaming, which spanned over eight weeks. It entailed a brand audit, analysing the current branding & marketing efforts of IG, looking at ways that we could contribute to expanding the company’s fast-paced growth through visual and verbal communications. Second, we designed a rebrand, outlining changes in the brand audit, redesigned to accommodate the rebellious and maverick persona in association with founders, the employees, and the gaming community. Finally, we developed a campaign strategy for their ‘Alpha’ platform launch, that was designed to engage, attract and convert both B2B and B2C consumers looking to get into the E-sports industry.
Although we like to keep our team relatively small, we recruited two contributors, Jeff Baker and Hannah Lymn. They have been a part of our team since August and are a huge driving factor behind our current growth! Jeff takes care of our inbound marketing strategy through SEO strategised blogs, including marketing trends, digital insights, and how the creative landscape is changing. Hannah maintains and expands our social media presence, engaging with our audience and creating new opportunities through social media marketing.
Fast Forward to November…
In November, we brought on Anthony Edmundson, a voice-over artist, looking to grow his understanding digital marketing through SEO services and social media workshops to leverage his overall online presence. It was an exciting opportunity for us to utilise our knowledge of SEO and social media within a relaxed one-to-one environment, fully immersing ourselves in his brand to grow with it.
For as long as we’ve been a marketing agency in Newcastle, we’ve received fantastic support and guidance from the Hatchery as part of Northumbria University. Around mid-November, we took on two contributors doing Fashion Communication BA, Emily Manoharan and Emily Wilkinson. They are currently second-year students and have a keen eye on all things creative. They recently took over our Instagram to expand our current audience and engage on Tuesdays and Fridays, so you’ll see a lot more of them in the future. Our team has now reached six, which we didn’t think would happen over the space of five months and paves the way for our next six months in business.
Following the recruitment of our new contributors, we recently partnered up with Motel One, an affordable international hotel, that provides the luxuries of a five-star brand. We will be providing social media workshops on the importance of strategy and it’s implementation, specifically the basics of social media management, developing social media content, and elaborating on the power of visual content.
Within six months of operating, we have managed to gain four clients, with hopes of getting our fifth by the end of the year. Our initial target was to get five clients over our first 12 months, so to hit our target six months earlier is a huge achievement for us.
Currently, we’ve just finalised our Q1 2019 communication strategy, which is a more sophisticated infrastructure on how we are going to generate leads through methods of expanding our social media strategy and increased focus to our SEO services. We also revamped our website, which focuses on minimalism and white space to create a clean, professional and digestible user experience – something we have Helena Hill UX to thank for. Our services are more concise, with updated visuals on our Weekly Noise blogs.
What Does 2019 Hold?
We have an optimistic year ahead of us. If we hit our target of five clients before the end of the year, we will be looking to extend our objective to 10 within the first 12 months of trading. We are hopeful to be working on many more exciting projects throughout the course of next year, so increasing and maintaining our clientele is a prospect that we will be working on extensively within the next year. We may also be on the lookout to expand our team; our contributors have been doing a fantastic job so far and have helped us out with improving our social media presence and curating blog content that has made a positive contribution to our SEO. If you are interested in working for us, drop us a line.
Christmas is upon us, and we are ready for the festivities; gifts, food and of course, wine! Spending much-needed downtime with our loved ones, soaking up the turkey and nut roasts (for the veggies!), and winning a classic nail clipper in a Christmas cracker is what it’s all about. So get yourself into a food coma and put your feet up, this year has been full of challenges for all of us, and we all deserve the very best of holidays. Merry Christmas & a Happy New Year from all of us at Noise Creative, we hope you have your New Year’s resolutions at hand for January, we sure do. See you next year!